2ndactionsadamandrewanswersaroundaudiencebasedbehaviorbestbetterbigbuildbuildingbuiltbusinesscagancareercentricchangeclearcompaniescompanyconversationscorecposcreatecriticalcustomerdandecisiondecisionsdeepdesigndesignersdevelopdevelopmentdiscoverydiversedondrivedrivendrivingeffectiveenougheveryoneevidenceeyalfailfastfirstfocusfocusedfollowforsstromforwardfostergamegetgreatgrowthheatherhighhighlightshirehumanhypothesisimpactfulimproveinfluencejasonjeffjustkatekeyknowleaderleadersleadershiplearnlearningledleuelisalongloopmakemanagementmanagersmarketmartymattmeasuremelissaneedneedsneverniroperationsorganizationsoutcomespaulpeopleperripiecepracticeprinciplesproblemproblemsprocessesproductsquestionquestionsrerealreallyreillyrequirerequiresresearchrightrolescaleseasonshaneskillsslowsolutionsstartsstartupstartupsstephaniestillstrategysuccesssuccessfulsurvivingsusanteamteamstestingthinkingthomastimetommitruetrustuncomfortableunderstandunderstandingusevaluevisionwantwaywillworld