aakeradamsadvertisingalexalisonappapproacharianarnofbeyondbrandingbrandsbuildingbusinessescapturechallengeschriscolourcompanycompetitorsconsidercopyrightcostlycreatecreatingcreativitydanieldaviddentdescriptivedesignerdevelopdifferencedifferentiationdigitaldistinctivedistinctivenesseveryoneexitfailingfennfocusfranchisinggetgrowgrowinggrowthguideideaideasidentityimpactimportantindustryintellectualinternationallyipjamesjoejohnknowlearnlicensinglucymanagemarkmarketmarketingmattermediamodelnamenamesnamingneednicheonlinepaigepaytonpersonalperspectivepositioningpowerpriestleyproblemprocessproductpropertyprotectprotectingprotectionreallyrelevantrepostrightritsonrolerorysalesscaleseansecretssegmentationseoservicesshireensmithsocialsomistandstartstartupsstephenstorytellerstrategicallystrategysuccesssuccessfulsusansutherlandthomastimetrademarksunderstandinguseusingvaluevoicewithoutyoutube