abmaialexalignmentapproachartb2bbeyondbrandbuildingcategorychiefchriscmocommunicationcontentcreatecustomerdandeveloperdirectordrivendrivingeffectiveengagementeveventeventsfirstflowfounderfractionalfutureglobalgrowthguideheadhealthcarehireinsightsjourneyleadleaderleadershiplessonsmarketmasteringmichaelmonitenichepeopleplaybookprproductrevenuesalesscalingstartupstrategiesstrategyteamstechtechnicalthoughttrustunpackingvp