accountacingaibizdevc2e3casechangeclientclientscommsconsultancyconsultingcontentdefiningdesignfirmgettingincreasingleveraginglikelooksmakingminisodeoutcomesplanningpovsprofessionalizingproperlypropositionpropositionsreplayrethinkingsalessegmentingservicestackingstrategystudysuccesssystematizationtlvaluewinning