accountadadsagencyambassadorsapproachbestbrandbudgetbusinesscontentcostcreatecreativediscussesexitfacebookfigureforecastforecastingfounderfreundgetgettinginfluencerinfluencersinsideinsightsisnjasonkynshipleveragemarketingmattmediametanatenavigatingneedoptimizingorganicpaidpartnershipspaulpowerproductsrobscaleseriesstrategiessuccesstruthusingvalueworking