In this edition of the TechSmart Podcast, Susan Curtis, social and marketing director for Scott Harvey Wines and president of All Social, discusses how Scott Harvey Wines uses social media channels to gain visibility in the food and wine world. Wine is personal, and keeping it that way online means creating a proxy experience, a virtual tasting room, that draws an audience ready to get closer to the wine and the winemaker. The interviews on the TechSmart Podcast are conducted by Lee Schneider.