Sergio Ermotti has steered Swiss multinational UBS since 2011, making him the bank’s longest-serving CEO. During that time he has led the firm through economic headwinds and a major restructuring of its private banking division with a steady hand. When coronavirus struck, and many small and medium-sized enterprises in Switzerland were impacted, UBS, along with the Swiss federal government, proved to be a crucial player in assisting them with liquidity. So just how prepared was the bank for the challenges of a global pandemic? And did their very Swiss-ness help them navigate the challenge?
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