Big technology companies are constantly facing backlash from data breaches and intentionally selling personal information to advertisers. The trend continues as we learn more about Amazon's recently revealed policy of listening in on, and transcribing, audio clips from everyday conversations. Host of Reality TV Show, "Fix My Brand", and Brand Expert, Ali Craig, discusses how data breaches, malignant activity such as the collection and selling of personal information, and an unwillingness by large tech companies to apologize affects brand images of Amazon, Google, Facebook, and Apple. We also chat about eBay's newly found niche market, and upcoming E3 news, including Playstation 5 rumors. Are you taken aback by the ceaseless flow of controversial activity surrounding big tech companies?