Welcome back to another episode!Ever since I started using Google Tag Manager I’d always end up on Simo Ahava’s blog and as with many people, his work became the first port of call when trying to figure something GTM related out. If you haven’t heard of Simo before, he’s the world’s foremost expert in Google Tag Manager and analytics. Beyond his consulting work and the blog, Simo also runs development agency 8-bit-sheep based in Helsinki, Finland.Having followed and read his work for years it was a real pleasure to sit down and chat about all things analytics and tag manager. What transpired was an excellent conversation about not only the need for accurate data, but more so about how teams and organisations need to look at improving communication between silos to better their approach to analytics. If you’re working as a contractor, agency side or on an in-house team – there are so many great nuggets within this conversation and hopefully you’ll enjoy it just as much as I did putting it together.What this episode covers:- Simo’s background and how his blog has grown- Typical analytics issues organisations face- Team structures to maximise the use of analytics within an organisation- How improved communication between teams can help to solve the majority of analytics issues
