Welcome back to the Marketing Freaks podcast! In this week’s episode, Jon is joined by our Head of Paid Social Abi Carey to talk through what business factors you should be taking into consideration in paid advertising.
In the ever-evolving realm of digital marketing, paid media campaigns have emerged as a game-changer for businesses seeking to expand their reach and drive tangible results. However, achieving success in this space requires a keen understanding of various business factors that can influence your outcomes.
In order to fuel growth and maximise your returns, you should ensure that you strike a clear balance between profitability and growth by carefully evaluating your margins and finances whether that's for your business or for a client.
