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Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys.
Key Takeaways from this episode:
- The importance of the customer Journey: Gain a clear comprehension of what the customer journey entails and why it is a pivotal component of successful digital marketing efforts.
- Integration of Digital Marketing SEO and UX: Understand how Digital Marketing, SEO and UX overlap, and how each aspect must intertwine for a successful online presence. The goal is to create content that not only ranks well but also provides a great user experience.
- Measuring Customer Journey Success: Practical methods for effectively measuring and assessing the success of customer journeys.
- Enhancing Conversion Rates: How improved UX directly influences the success of pay-per-click (PPC) advertising campaigns, showcasing the potential for higher conversion rates through strategic UX enhancements.
Guidance for Businesses: Actionable advice and best practices for businesses seeking to elevate their customer journey and enhance their UX, contributing to improved brand perception and customer satisfaction.
