The subscription economy, or direct-to-consumer economy, has been a boon for brands over the last five years. But not all subscription services are alike, with different verticals facing unique challenges to prove market value and achieve successful growth. Jim Fosina, CEO of Fosina Marketing Group and founder of subscription-based brand Amora Coffee, weighs in on how digital streaming services and D2C subscription businesses remain successful, even in the face of tough competition, and heightened customer demand.
