Avery Cardoza is the world’s foremost authority on gambling and million-selling author of more than 21 books including Winning Casino Blackjack for the Non-Counter, Official World Series of Poker Strategy Guide: No-Limit Tournament Hold’em, Poker Talk, and the encyclopedic How to Win at Gambling. In 1981, when even the biggest casinos refused him play, Cardoza gave up professional blackjack card counting and founded Cardoza Publishing, the largest gaming book publisher in the world. Cardoza is the home of a who’s who of authors in the world of gambling, including Doyle Brunson, Daniel Negreanu, T.J. Cloutier, Mike Caro, Tom McEvoy, Mike Matusow and Arnold Snyder.
Cardoza is a five-time Gold and Platinum award-winning designer (48th annual awards, National Paperbox Association) and the author of the 432-page bible on publishing, The Complete Guide to Successful Publishing, which the Publisher’s Marketing Association called “the most comprehensive guide on publishing…maybe ever.” The Guide has laid the foundation for thousands of writers and publishers in bringing their dreams to fruition.
Cardoza expanded his reach into the world of gambling in 2010 with the purchase of the Gambler’s Book Club (www.gamblersbookclub.com), rescuing a legendary gambling institution with a history dating back to 1964 when founders John and Edna Luckman first opened its doors. Publishers of more than 250 titles—including the first manual on hold'em poker, written by David Sklansky in 1976—and mentioned in over 1,000 others, the store has mentored untold numbers of authors, researchers, documentary filmmakers, and preproduction personnel from Hollywood and television during its almost 50-year history as the reigning authority on gambling publications. John Scarne, Walter Gibson, Sonny Reizner, and the great Harry Houdini are just a few GBC Press authors. Ex-mobsters, FBI agents, and law enforcement personnel regularly shop at Gambler's Book Club, as well as casino owners such as Steve Wynn, Jackie Gaughan, Bob Stupak, Carl Icahn and Jack Binion have patronized the store. In fact, pretty much anyone who was or is anyone in the gambling world has passed through the doors of the GBC. Nick Pileggi (Casino, Wise Guys), Jimmy Breslin (Damon Runyon biographer), and poker legends Brunson and Amarillo Slim are but a few of the memorable book signings that have taken place at the GBC. With the most extensive library of gaming books for sale anywhere, the GBC is an astounding 3,000-book superstore of gambling books—plus a wide range of biographies, Vegas interest items, Mafia titles, and popular games such as chess, backgammon and sudoku.