Vicki Adrian brings a daily dose of Inspiration
& Education for Remarkable Retailers and Savvy Entrepreneurs.
In today's "Scope", Vicki talks about the absolutely priority that
"Tribe Building" needs to take in your business! We must build long
term relationships with our clients in order to grow our
business!
The #1 Priority in our business is to deliver a stellar shopping
experience on each and every visit so our clients willingly give us
the permission and the information (email, physical address, etc.)
we need so we can invite them back to become life-long members of
our "Tribe."
We work hard to change the focus from Transactional (the sale
today) to long term Relationships where your shoppers come back
again, and again and again!
You all know that talk is cheap… DAILY ACTION is what is
required to move your business forward! How do we take action when
it comes to building our Tribe?
1. Make sure your team knows the PRIORITY you are giving to
building your Tribe: their action is required to make sure you are
constantly adding to your customer base.
2. Make it a "non-negotiable standard" to ASK for each and every
clients contact information at check out. TRAIN and practice with
your staff members so they learn to do this naturally.
3. Commit to a weekly email to your customers….Whether you have
20, 2,000 or 12,000 on your email list, give being in front of your
customers on a weekly basis the importance that it needs. Schedule
time in your calendar to get this done! Find another business owner
to be your accountability partner to check in with each week so
that you are both getting your email done.
Send Thank You cards… this past week I received a handwritten
thank you card from Gold Crest Distributing in Mexico, Missouri. I
believe this is the FIRST time in over 30 years that I have
received a thank you card for placing an order at market. We send
out thousands of these cards each year.
These are just a couple of ways that you can transition from
running our business as transactional to to a more long term-
relationship focused business.
Lifelong Learning
We cannot continue to run our business like we ran it last year, or
even last month! Change is constant! It never stops! Opportunities
to learn are all around you...Listen to Podcasts, attend LIVE
events, go to workshops at the next market, take an online training
course, INVEST in yourself and stay up with the times!
Vicki Adrian
"nofollow">RemarkableRetailer.com
Vicki@RemarkableRetailer.com
