Description

Crisis management is not only about cleaning up after a disaster, but also about establishing a healthy company culture. Judy Smith, renowned crisis management expert, joins Azeem Azhar to explore why large tech companies seem to stumble into crises as they mature, and what every founder can do to avoid catastrophic reputation damage.

They also discuss:

• Why corporate culture is the most important element of good reputation management.
• How to navigate a crisis while focusing on growth.
• How to communicate controversial issues to different stakeholders.

Further reading:

• “Managing High-Stakes Situations: 5 Lessons from the Pentagon” (HBR, July, 2019)
• “‘Scandal’ Finale: Judy Smith, the Inspiration for Olivia Pope” (NPR, April, 2018)

@JudySmith_

@azeem

@exponentialview

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