If someone we KNOW & TRUST gives us a testimonial, we generally accept it, whether that's for an InstaPot, a lawn service, or a church. But if a stranger gives us a testimonial, we hold it as suspect, dubious. So why do we trust all these strangers on Amazon & Google? We ASSUME that because there are SO MANY of them, the truth must be in there. And we also ASSUME that every single review is legitimate (and written by an actual person). We assume a lot, don’t we?
In this message, Max Vanderpool makes a case that people talk MOST about what they love most. And real testimonies from real people have the power to MOVE us in a different direction.
