The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion. First, we define both marketing and persuasion. Then we talk about his first secret: talking to the "lizard brain" in your target audience.
Get the book here: https://amzn.to/2I722s4
8 min 36 sec
