In the June 2020 report, the InternationalMonetary Fund (IMF) forecasted that global GDP would contract by 4.9% in 2020, theU.S. economy is expected to contract by 8% and the European area by -10%. But Chinais forecasted to post economic growth of 1%, the only country with a positivegrowth over 2019, in part because thecountry got a head start on its recovery. Therefore, China may become a moreattractive market to many western companies. However, selling to China may noteasy, especially for small and medium companies who lack of expertise in theChina market and Chinese culture, and they don’t have a sizable marketingbudget. Digital marketing can be an affordable way to help you grow business inChina. Today, I invited Mr. Jie Zhang, Co-Founder & CEO of GoDigitalChinaand AdChina.io, to talk about how to enter and succeed in the Chinese marketthrough digital marketing.
GoDigitalChina is a Chinese AdvertisingAgency offers one-stop-shop of online marketing in China for western companies. AdChina.io is a Software-as-a-ServicePlatform helping international brands and organizations enter and succeed inthe Chinese Market.
About the guest:
Jie Zhang is the Co-Founder and CEO ofGoDigitalChina (AdChina.io), a VC-backed tech startup based in Oslo, Norway.AdChina.io is a unique multi-channel advertising software platform for westernbrands to run and manage online marketing campaigns in China. Before startingGoDigitalChina in 2015, Jie worked in Telenor Group as Senior Vice Presidentfor 3 years, responsible for business cloud and software services. Before that,Jie worked for Huawei Technologies in Europe from 2004 to 2012, establishingand running multiple subsidiaries in different countries. Jie has a Bachelor ofScience in Physics from Fudan University and EMBA from INSEAD.
