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INSIDE NIKE’S QUEST FOR THE IMPOSSIBLE: A TWO-HOUR MARATHON
By Ed Caesar
THE WORLD RECORD for a marathon, set by Dennis Kimetto of Kenya in Berlin in September 2014, stands at two hours, two minutes, and 57 seconds. If that number means nothing to you, understand this: running 26.2 miles in 2:02:57 is absurdly fast. The speed required, a little under 13 mph for a little over two hours, is unimaginable for all but a few of the world’s very best marathoners, and it causes even those East African supermen to glimpse the abyss. I remember watching Kimetto’s mouth pursed with agony as he approached the Brandenburg Gate on the cool, sunny day he broke the record, and thinking he might split in two from the effort.
He won, of course, beating by 26 seconds the record Wilson Kipsang had set the previous year. But even Kimetto, with his giant heart and ostrich legs, still fell well short of a barrier long thought impregnable, at least for this generation of athletes: to run a marathon in under two hours.
Today, after two years of preparation and research, Nike is announcing a project called Breaking2 that has a single goal: to break the two-hour mark in a special marathon planned for the spring of 2017. If the attempt is successful, it will be the most significant moment for running since Roger Bannister’s first sub-four-minute mile in 1954. Nike calls the project its “Mission to Mars,” and its team of designers, scientists, coaches, and statisticians believes that on a specially designated course in an as-yet undetermined location, it can propel at least one world-class athlete, and possibly three, to shave three percent from Kimetto’s world
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