Suhein Beck, Founder and CEO of ELAJ, sits in the 3-1-3 hot seat to heal your discomfort. Hear why dry skin can lead to problems, how to articulate the problem you solve, how to stand out from your competition, how to launch a well-respected product, and her life-changing moment back home during wartime. Get your discount by going to ELAJnaturally.com and putting in the code Ryan