After surviving a hostile takeover, millions in legal battles, and the wreckage of a toxic partnership, Elle George rebuilt her businesses and her life from the ground up, turning hard-earned scars into strategy.
Today, she runs multiple 7-figure wellness and lifestyle brands from a tropical island, proving that it's possible to scale with both purpose and profit intact. Her philosophy blends radical transparency with kind-but-firm leadership, showing entrepreneurs how to protect their peace, equity, and energy without sacrificing ambition.
From 8 AM to 5 PM, courtrooms around the world are packed with people fighting over money—most of them former business partners. Elle knows this reality intimately. Through her proprietary Deal Readiness Framework, she helps founders uncover blind spots, ask the right questions, and avoid the devastating mistakes she's already lived through.
Vulnerable yet visionary, Elle is living proof that you can build thriving companies, stay true to your values, and never sign the wrong deal again. She believes in calling people in, not out—showing entrepreneurs how to align values before ambition and trust their gut while documenting everything.
In this episode, Karen and Elle discuss:
People want connection - they want to trust the person promising to relieve their pain point.
Consult to Sell
Provide exceptional service from the beginning. It sets the tone for their entire experience.
Connect to Build and Grow
Get to know every member of your team. Engage with them, lock in their name, and connect with what matters to them. From there, get to know your customers and build that into the systems of your business.
Success Thinking, Activities, and Vision
Start your day by taking care of yourself before logging in or jumping straight into work. Allow yourself to level up and put it into your schedule.
Sweet Spot of Success
"It's really important that we get in tune with who we are as leaders, and don't forget ourselves along the way. Because if we can't show up for ourselves, we can't be expected to show up for our business."- Elle George
*5 Minute Success - Listener Giveaway*
Connect with Elle George:
Website: https://www.beforeyoushakehands.com/
Instagram: https://www.instagram.com/the.elle.george
About the Podcast
Join host Karen Briscoe each month to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.
Here's to your success in business and in life!
Connect with Karen Briscoe:
Facebook: 5MinuteSuccess
Website: 5MinuteSuccess.com
Email: Karen@5MinuteSuccess.com
5 Minute Success Links
Learn more about Karen's book, Real Estate Success in 5 Minutes a Day
Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"
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