There's a fine line between committed and crazy, have you crossed it? I once coached a business owner who was frustrated by their lack of progress in bringing their product to market. When I dug into the details, he told me he didn't really have the time to work on that product because he was so busy answering customer calls for another product. He was so focused on one product that he was blind to the success that was right in front of him! Knowing when to stay the course and when to pivot is hard, no doubt about it. We have to have a tenacious spirit and a willingness to do the hard work, but there is also something to be said for taking the outcome that is right in front of you and living to fight another day. Every situation and circumstance is different and ultimately you have to make these kinds of decisions on your own. But a great place to start is by asking, "which option moves me closer to my goal today?" The answer may not be the sexy one, but it will very likely be the right one. If you need help finding your why or setting meaningful goals for your business or your life, send me a message, I can help!
