Every business owner has experienced it...no sales! The hard truth is people don't buy your product or service because they don't want it! Why not!? I mean, it is a great idea, right? One that thousands...maybe millions of people could use! They'd LOVE it if they just gave it a chance! As a business owner or entrepreneur, it's hard to put yourself, um, I mean your PRODUCT out there and risk people saying they don't like it (and by extension, they don't like you...at least that's what you're thinking!). If we know how painful it is...why do we do it? Honestly, because we don't know any better. And for millions of would-be entrepreneurs, they never learn this lesson, and they're doomed to failure! There are tons of compelling arguments about the idea that the customer is always right...but most coaches and consultants frame that in the context of customer service. I want to shape it a little differently for you. What if, instead of pushing YOUR idea on the customer, you let the customer tell you what they wanted to buy...then you sell them THAT? Do you think that would be easier? Too often aspiring business owners begin with their own idea that they want to force upon their customers. Sure, sometimes you can disguise it as 'market education' but the truth is...if they don't know they need it, they probably don't want it, and if they don't want it, they won't buy it! You are much better off to begin by identifying a market you want to serve, find a problem that they need a great, no-brainer solution for, then sell them that! It will be much easier, your customers will be happier and more likely to return, and you will have a MUCH better experience as a business owner! Enjoy! Thom, THE Unashamed Non-Conformist =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Thom Rigsby is a lifestyle & business strategy expert. Drawing on his experience as a small business owner and entrepreneur launching almost a dozen startups and more than 25 years of business experience, Thom brings his creativity and "Non-Conformist" approach to entrepreneurship and getting results for you and your small business! So, whether you are looking for answers to your small business questions, time management tips, need a comprehensive business strategy or just craving some work-life balance, following Thom's exclusive personal development plan you can letting life happen to you and begin to create the life you crave with your very own small business. Be sure to connect with Thom... ...on Facebook http://www.facebook.com/thomrigsbycoaching ...on YouTube http://www.youtube.com/thomrigsby ...and on Instagram http://www.Instagram.com/thomrigsby Become a part of the Work That Matters Facebook group at http://fb.com/groups/workthatmatters Thom is available for one-on-one coaching and as a motivational speaker on topics including peak performance, how to plan, personal development, success, and work-life balance to the mindset of wealth and success. Contact Thom at www.ThomRigsby.com for more details.
