Do you want to make a profit or make a difference? How about both! Sometimes we get so wrapped up with trying to make money, make a profit, that we lose the perspective of our customer. I like to share the story of a business coaching client that owned a food service business. She entered the business through the back door every day and allowed her employee to open the front door. She always saw the store from "the inside" and lost the customer' perspective. Keeping the customers' perspective is critical though if you are going to make a difference in their lives. To do that, you have to be well connected AND open to hearing what they say. Too often the business owner thinks they know best...but the best isn't always what your customer will pay for! So make the effort, stay connected to your market and then give them what they want! Remember, people don't want to buy drill bits, they want to buy holes!Enjoy! Thom, THE Unashamed Non-Conformist =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Thom Rigsby is a lifestyle & business strategy expert. Drawing on his experience as a small business owner and entrepreneur launching almost a dozen startups and more than 25 years of business experience, Thom brings his creativity and "Non-Conformist" approach to entrepreneurship and getting results for you and your small business! So, whether you are looking for answers to your small business questions, time management tips, need a comprehensive business strategy or just craving some work-life balance, following Thom's exclusive personal development plan you can letting life happen to you and begin to create the life you crave with your very own small business. Be sure to connect with Thom... ...on Facebook http://www.facebook.com/thomrigsbycoaching ...on YouTube http://www.youtube.com/thomrigsby ...and on Instagram http://www.Instagram.com/thomrigsby Become a part of the Work That Matters Facebook group at http://fb.com/groups/workthatmatters Thom is available for one-on-one coaching and as a motivational speaker on topics including peak performance, how to plan, personal development, success, and work-life balance to the mindset of wealth and success. Contact Thom at www.ThomRigsby.com for more details.
