Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he’s worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution.
What you’ll learn about in this episode:
The basics about brand drivers
We’ll do a deep dive into four specific brand drivers
Essence
Promise
Core attributes
Brand positioning statement
For each of these brand drivers Josh explores:
What the brand driver is
Why the brand driver is important
How it looks in a real-world example
How to get started creating the brand driver for your organization
Additional resources: