Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.
What you'll learn about in this episode:
- Key findings from the 2025-2026 Edelman Trust Barometer and what they reveal about global mistrust trends.
- How declining public trust and societal insularity are reshaping marketing strategy.
- Why businesses are now viewed as the most trusted and competent institutions.
- What it means for brands to act as "trust brokers" in a polarized environment.
- How healthcare and health tech companies can build trust in the age of AI.
- Strategies to reduce skepticism through transparency, outcomes, and social proof.
- Why patients trust local healthcare providers and community-centered establishments.
- How to earn trust through authentic storytelling, earned media, and value-driven positioning.
Additional resources:
