Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market.
What you'll learn about in this episode:
- What's ahead in 2026 including healthcare branding trends, emerging challenges, and a glimpse into the podcast topics we'll dive into throughout the year.
- A preview of the guests that will be joining the podcast on a weekly basis.
- How healthcare branding and marketing intersect to create memorable, impactful organizations.
- Strategies for building and maintaining trust with patients in a complex healthcare landscape.
- Ways scrappy brands succeed with limited budgets while delivering exceptional brand experiences.
- How to move beyond descriptive branding to inspirational storytelling that highlights what makes a brand unique.
- The power of focused, engaged brand experiences that inspire audiences and create loyal brand advocates.
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