Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.
What you’ll learn about in this episode:
Why trusting your gut is essential as you build your brand
How to balance a commitment to data and other inputs with creativity and instincts
That trusting your gut doesn’t mean:
Ignoring data
Manipulating data to prove your point
Moving forward without the necessary inputs
About three stories from Josh’s career that share why choosing to go with your gut and take a risk vs. taking the path of least resistance will drive the best results
Additional resources:
