Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact.
Here’s a little more about Jordan.
As CEO of Intelerad, Jordan Bazinsky is committed to improving global human
health through advanced imaging technologies. He is entrusted with ensuring that
Intelerad’s vision aligns with their clients, and ultimately patients, in supporting their
unique healthcare journeys.
Jordan has spent over two decades applying technology and design thinking to drive
positive change in healthcare– expanding access, improving outcomes, and lowering
costs. He most recently served as Executive Vice President at Cotiviti, delivering
billions of dollars in measurable value for some of the largest stakeholders in the
healthcare community. He has proven leadership experience in understanding the
market, developing growth strategies, and scaling transformational healthcare
companies, including: Cotiviti, Verscend, Verisk Health, and The Advisory Board.
Jordan earned an MBA from Harvard University and a bachelor’s degree from Duke
University, where he previously served on the Board of Trustees.
What you’ll learn about in this episode:
Additional resources: