Description

On this episode of the podcast, we're examining a tool every digital marketer should use: a content calendar.

Why should we use them? 6 reasons to use a content calendar

1. Manage more content. Don’t try to juggle everything manually.
2. Be more intentional about content. Be proactive, not reactive.
3. See how content works together. Align your strategy over multiple channels.
4. Get the timing right. Manage time, date, and cadence.
5. Stay consistent. Avoid those content dead spaces.
6. Give yourself more margin. Prevent yourself from burning out.

Ultimately, the content calendar is meant to help you out. It can be your marketing best friend if you’re willing to give it a chance.

What can you use a content calendar for?

• Blog posts
• Social media posts
• Email marketing
• Podcast episodes
• Videos
• Events
• Webinars

Having something is better than nothing. That said, we love our tools so what are some you can use to build a content calendar?

• Spreadsheet software like Google Sheets or Airtable
• Notes apps like Notion or Evernote
• Project management tools like Trello or Asana or Clickup
• There are even a few dedicated content management platforms like CoSchedule, StoryChief and Content Cal

What information should be included on the calendar?

• Titles: headlines & subject lines
• Dates: when is the content being shared?
• Audience: who are you targeting with the content?
• Status: where is it in the process of creation?
• Links: provide live links to where the content lives online
• Meta Data: tags, categories, ect.
• Stats: blog post views, engagement, downloads, etc.
• Leave yourself a space for notes or comments

Advanced tips for using content calendars:

• Keep it all organized; make sure that it stays updates
• Collaborate with your team
• Automate where possible: more for Notion and PM systems
• Use content buckets for ideation