Description

Co-founder of the Atlanta-based branding agency, Matchstic, Blake Howard shared how his team develops radical relevance for known brands. This talk was given at the 2025 Brighter Web Conference in Atlanta, Ga.

Links:

• Blake’s talk on YouTube: https://www.youtube.com/watch?v=ceRz3XgtuKQ 
• Radically Relevant book: https://learn.matchstic.com/radically-relevant-book 
• Matchstic: https://matchstic.com/about 
• Blake on LinkedIn: https://www.linkedin.com/in/howardblake
• A Change of Brand podcast: https://www.achangeofbrand.com/about