Why is email underrated?
- People take email for granted. It’s kind of boring and reliable.
- It’s been around forever and most people have it.
- There are plenty of people who do email poorly.
- We talked about spammy email in a previous episode.
Why is email so valuable?
- You own your list. Not the platform it’s on.
- Deliverability is high. Assuming you do email the right way.
- Open rates are much higher than social reach rates.
- It’s media rich—meaning you can include links and visuals.
- Automation is much easier to accomplish—also talked about this in another episode.
How does email work with other marketing platforms?
- Everything should point back to your website.
- Use your social, podcast, and blogging content to drive emails.
- People are often willing to give up their emails in exchange for lead generators.
- Email is a way to nurture a lead you got from somewhere else.
What’s changing with email lately?
- Email open rates are less reliable with Apple’s auto-open rates.
- Email newsletters are making a comeback.
