New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media?
On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about the future of retail media, from its potential to hit an investment ceiling to whether or not it, and other popular advertising channels, are becoming too fragmented.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
Is retail media about to hit its peak? (1:54)
How will agentic AI impact retail media? (13:03)
~ Further reading ~
Retail media adspend to clear $200bn by 2027 – but is a plateau on the horizon?
Are you ready for retail media 2.0?
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