In episode #137 of the Growth Series podcast, host Chris Hill, Head of Sales at Accord Mortgages is joined by Ash Borland, Sales and Marketing Coach at Mortgage Business Mastery. Together, they explore how brokers can build stronger, more effective relationships with lenders and BDMs, and why these relationships are becoming even more important in a changing market.
Ash draws on his experience coaching advisers to highlight the habits that set successful brokers apart. He shares the impact of clear communication, early conversations and well-prepared case summaries, as well as the value of treating BDMs as genuine partners rather than criteria checkpoints. Chris and Ash also look ahead at how technology and AI are shaping the industry, and why the human element of broker–lender relationships remains essential.
For new brokers, or anyone looking to refine the way they work with lenders, this episode offers practical guidance and reassurance from someone who has seen both sides of the process.
