Lance teaches people how to make sales. Cold calling is the art of picking up the phone and calling people that you do not know to sell them a product. That is a tall order. No one including myself likes to be sold. So in order to do this well there are a lot of things to learn. One of the first is to overcome the fear of rejection, the fear of being told no over and over. At the end of the day everyone has something to sell, is it our time for a job, a product that you have been working on, a book that you have written or a song or video that you created. Life revolves around this exchange. Getting good at sales is a life skill. Lance talks about the human side of the sale and how important it is. You can find his website at https://www.coldcallacademy.com
