Today Tuck called in to share his story of fear and making the diction to follow his career path interests in business and technology. Tuck talks about how he felt like he would disappoint his parents if he didn’t become an engineer or live up to his parents expectations. There is a certain sense of shame and guilt by not honoring your parents wishes and hopes for us. Tuck talks about he had to come to terms and talk to his parents about his diction to go into the marketing space, which at the time internet marketing was just emerging as the next hot frontier. To his credit Tuck was able to identify that the online marketing space was going to be huge and Tuck has seen built an amazing career working with companies like Disney, Hasbro Bank of America and many more. Tuck talks about the importance for business to connect in a human way with their customers and how to shape and build products that people want and need. Check out Tucks work here: tuckross.com Tiki’sTok 10 day challenge: https://www.tuckross.com/tiktok-10-day-challenge
