Normally on the podcast, we cover many different approaches to help create paid traffic or run successful campaigns. However, what often gets in the way of this is what occurs before you even get to that step; and it happens in our own minds. It’s the limiting beliefs and blockages that stop you from creating the content that you know will help the people that read it and help your business. That’s why we’re very excited to have Erin Pheil on the podcast, as Erin has been instrumental in helping me to identify my strengths and weaknesses, which has allowed me to become the most productive version of myself.
[03:27]
[05:04]
Overwhelmed in marketing
What should someone do if they don’t know where to start?
Overwhelm could be stemming from many different reasons
[06:12]
Example: Two Clients
Both are overwhelmed, but the feeling comes from different problems
[08:40]
Insight to what’s happening
Once you notice you’re falling into a pattern, PAUSE
Ask yourself: “What are the thoughts that are showing up right now?”
Pay attention to the, and write them down
Read them out and recognize the pattern
[10:52]
Example: Perfectionist
Client tried this and realized that she thought everything she did had to be perfect
No one can ever do everything perfectly, so she froze
[12:09]
Mindset is unbelievably important
If you can come into your marketing from a position of power and positivity, that’s where the sales are made
It changes the way you write and the way you present yourself
It also makes it easier to connect with people on an emotional level
[13:15]
Adam’s secret for his best performing ad copy
Avoid being in a bad place mentally
[14:03]
“Head Trash”
The more that’s in your head (especially thoughts of failure) the harder it is to become calm and confident
Clear out the trash
[15:19]
What’s the next step after you’ve written down your thoughts?
[17:04]
Better optimal state
“It decreases that charge—the emotion that’s coming from believing everything that’s on that piece of paper”
Viewing through a third person lens helps you to put perspective on your thoughts
Once you call attention to it and can separate yourself from it, your confidence goes up
[17:51]
Once your confidence goes up, your marketing and business results will go up
[18:17]
Look at it and evaluate it
[19:25]
What are some habits that you’ve seen among the high performers that they’ve instilled in their lives?
One process works really well that they engage in regularly…
[23:19]
The Four Agreements
[24:47]
“The Possibilities Game”
If you’re triggered by someone cutting you off while driving, the ONLY reason you’re feeling upset is because you’re interpreting it in a certain way
[26:09]
Jumping to conclusions in marketing
Automatically thinking your content isn’t good enough because no one is watching it
In reality, it’s a long game; it might just be the wrong time
Negative comments on Facebook ads
Don’t take it personally
[28:42]
When you see those comments (or none at all) be empathetic
The more we can empathize with our target market, the better we’ll be at marketing
By putting ourselves in their shoes we can create high converting campaigns and messages that resonate
Erin Pheil (personal website)
The Four Agreements by Don Miguel Ruez
The 7 Habits of Highly Effective People by Stephen R. Covey