Listen

Description

Normally on the podcast, we cover many different approaches to help create paid traffic or run successful campaigns. However, what often gets in the way of this is what occurs before you even get to that step; and it happens in our own minds. It’s the limiting beliefs and blockages that stop you from creating the content that you know will help the people that read it and help your business. That’s why we’re very excited to have Erin Pheil on the podcast, as Erin has been instrumental in helping me to identify my strengths and weaknesses, which has allowed me to become the most productive version of myself.

 

Episode Discussions:

 

 

[03:27]

Erin’s Story

 

[05:04]

Overwhelmed in marketing

What should someone do if they don’t know where to start?

Overwhelm could be stemming from many different reasons

 

 

[06:12]

Example: Two Clients

Both are overwhelmed, but the feeling comes from different problems

 

[08:40]

Insight to what’s happening

Once you notice you’re falling into a pattern, PAUSE

Ask yourself: “What are the thoughts that are showing up right now?”

Pay attention to the, and write them down

Read them out and recognize the pattern

 

[10:52]

Example: Perfectionist

Client tried this and realized that she thought everything she did had to be perfect

No one can ever do everything perfectly, so she froze

 

[12:09]

Mindset is unbelievably important

If you can come into your marketing from a position of power and positivity, that’s where the sales are made

It changes the way you write and the way you present yourself

It also makes it easier to connect with people on an emotional level

 

[13:15]

Adam’s secret for his best performing ad copy

Avoid being in a bad place mentally

 

[14:03]

“Head Trash”

The more that’s in your head (especially thoughts of failure) the harder it is to become calm and confident

Clear out the trash

 

[15:19]

What’s the next step after you’ve written down your thoughts?

[17:04]

Better optimal state

“It decreases that charge—the emotion that’s coming from believing everything that’s on that piece of paper”

 

Viewing through a third person lens helps you to put perspective on your thoughts

Once you call attention to it and can separate yourself from it, your confidence goes up

 

[17:51]

Once your confidence goes up, your marketing and business results will go up

 

[18:17]

Look at it and evaluate it

  1. Look at what you’ve just written out
  2. Ask yourself if it’s true (try to be positive, usually it isn’t!)
  3. When the head trash gets cleared out, there’s nothing to write down anymore

 

       [19:25]

What are some habits that you’ve seen among the high performers that they’ve instilled in their lives?

One process works really well that they engage in regularly…

 

[23:19]

The Four Agreements

 

[24:47]

“The Possibilities Game”

If you’re triggered by someone cutting you off while driving, the ONLY reason you’re feeling upset is because you’re interpreting it in a certain way

 

[26:09]

Jumping to conclusions in marketing

Automatically thinking your content isn’t good enough because no one is watching it

In reality, it’s a long game; it might just be the wrong time

Negative comments on Facebook ads

Don’t take it personally

 

[28:42]

When you see those comments (or none at all) be empathetic

The more we can empathize with our target market, the better we’ll be at marketing

By putting ourselves in their shoes we can create high converting campaigns and messages that resonate

 

Mentioned in this episode:

 

Mind Fix Group

Erin Pheil (personal website)

Facebook page

The Four Agreements by Don Miguel Ruez

The 7 Habits of Highly Effective People by Stephen R. Covey