There's a side to a business owner or entrepreneur's life not many get to see. The less glamorous times dealing with the consequences of weakened commitment or focus. But there are ways to persevere through those tough times and get on track. Or better yet — avoid them entirely.
In this episode, Adam sits down with Trey Lewellen who built a thriving business just to watch it go downhill as a result of losing focus on the core aspects of his operation. By shifting his mindset and putting systems in place, Trey managed to reverse the damage and become more successful than ever — not to mention build a massive online following. Listen in as Trey explains exactly how he did it and gives you practical tips on achieving similar results in your business.
2:25
Trey's backstory:
-Over the last 5 years, has grown his…
-Email database to 1.1 million people
-Buyers list to 400,000
-Facebook fans to 300,000
-Using loss leaders, free + shipping items, and continuity offers
5:53
Trey found himself consumed with backend issues like shipping products and printing labels. He created a shipping warehouse and hired 25 people then built a call center to handle customer service. The business suffered as a result.
"I'm really good at making good offers. No-brainer offers…I lost focus on building a funnel and [creating} good offers and turned it to building a shipping warehouse and a call center."-TL
8:11
Trey ships gun equipment like oil, targets, and whistles.
9:14
Multiply everything by 1,000 (i.e. Facebook Ads, shipping, call volume)
Assess if the current systems in place will work at that magnitude
11:22
What Trey instills in his team to keep them focused:
12:13
That mindset enables you to play your competitive advantage and go along with the market.
12:24
"By knowing your goal, by knowing where you're trying to get, that dictates if the decision's easy or not."-AE
12:39
A short time later, he nearly doubled his outrageous goal in one month.
16:25
19:23
"Just fly the plane."
In the midst of chaos and uncertainty, some business owners get up from their pilot seat to go panic with the rest.
Continue "flying the plane." It allows everyone to be safe and live.
Be a leader and keep marching forward.
22:39
"I was on the swim team in high school. Don't make fun of me. You probably should just leave that out of the show notes."-TL
24:39
"We went away from all the masses. All the masses build and buy ads but they don't have offers. No one knows how to build good offers."-TL
Builds 1-2 efficient and converting funnels a week
Combines the best advertising agencies with the best offer makers
29:37
"Your podcast is changing lives, my friend." - TL
Click here to subscribe via iTunes
