In this episode of The Successful Side Gig I interview Shayna with EspressoEnglish.net Shayna is an amazing entrepreneur who utilizes e-courses to teach English as a second language. She is also the host of a podcast called Entrepreneurs in Motion
Key Lessons and take aways from this weeks episode:
-The idea for Espresso English began because Shayna's students asked her to email her notes or lessons when they couldn't make it to class.
-She had to make blog posts for 6-9 months until search engines began to pick it up and gain traction on google.
-It was still crickets after 50 post but had to continue providing value and having people discover and share her content.
-Shayna had 4 different jobs at one time and slowly phased them out as she was able to build her business and ultimately rely on only one.
-In the beginning it was $300-$700 a month that made her believe she could turn it into full time and build
-She started a podcast in order to help people build a business and it was the type of information she wished she had when she started.
Quotes:
"My first product was a $15 eBook that I only sold 10-12 copies of but that's when I began to think that this could work"
"People like learning from you, they enjoy your style so the technology doesn't necessarily matter as much"
"I gave myself a one year timeline to evaluate how things were going"
"Testimonials are helpful to gain traction"
"I had no rocket ship take off moments it has always been slow and steady growth"
Helpful Links:
Wordpress plug in: https://membermouse.com
For More info on Shayna you can visit her at:
Or listen to her podcast on iTunes
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Cheers,
Adam
