Be Focused. "We will focus our communication on one cause, one mission, and one purpose; and we will share our purpose with one voice."
Chances are, if you have difficulty articulating your organization’s purpose (its cause and the reason that it exists), what it does (its mission), and why it matters (what difference it makes), it’s possible that your organization is lacking communication focus.
You have to recognize that communication is not entirely about your organization’s messages or stories. It’s about understanding what motivates and influences your supporters, and meeting their inspirational and informational needs through those stories and your narrative.
Your voice should be speaking the language your market needs to hear. To begin a relationship, you need to know your audience.
Read more about this dimension of culture in A Culture of Communication Remains Focused on the Clarity Blog from Aespire.
To receive a free poster with resolutions for smart communications, visit the Cause Manifesto web site and create your own culture of communications.
Ready to change your culture? Buy Raise Your Voice: A Cause Manifesto.