
Begin and end with a culture of courageous communication.
You do want to change the world, don’t you? Make a difference? Have impact?
Then you must share that with the world. Boldly. Courageously. Confidently.
You need to have an oversized belief in your purpose. You need to believe that what you are on a mission to do is the most important thing in the world.
Do you understand that your work is not about you or your organization? It’s about the success of your stakeholders — their stories and their impact on education, entrepreneurship, economic development, health and wellness, sustainability, philanthropy, the arts, and other social purposes.
It takes courage to admit: “It’s not about us; it’s about the cause and those we serve.”
It’s not a matter of how to communicate courage, but a matter of communicating with courage.