Be Strategic. We will create and follow a road map that aligns our communications with the goals of our strategic plan.
If you have a strategic master plan or communication plan without tactics and actionable items, then you’ve simply created a wish list.
In a communication plan, branding is not a strategy. Branding may be a priority, it may be a component of a strategic plan; but it is not a strategy.
Why be strategic? Why not just forge ahead, and hope for success? Without a plan, mission has no focus; without focus, there is no clarity; and, without clarity, it is difficult to communicate to the outcomes that you’re working to achieve.
Strategy is not an option. It is a requirement of your mission.
Read more about this dimension of culture in A Culture of Communication Begins with Strategy on the Clarity Blog from Aespire.
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