In a culture of communications, power comes from strength: a courageous and engaged board; a confident and competent leader; a clearly articulated purpose; and a mission embodied by the character, culture, and voice of the organization.
We live in a world of perceptions. Everything we see, hear, and experience creates a perception in our minds of the cause or organization with which we are interacting. To the stakeholder, perception is reality; what they think about the cause or organization is more real to them than what you’ve told them.
Listen and learn more about mission-minded marketing and communications with clarity with resources from Raise Your Voice.