Meaningful causes are led by board members and leaders who share a passion for change, and who unite with common purpose to solve an issue. These leaders make decisions that empower the organization to effectively communicate with clarity to outcomes, manage sustainable support for the cause, and create an identity that becomes the personal and familiar voice of the cause.
Get more insights on how to connect your mission with your followers at Aespire, and from the book Raise Your Voice: A Cause Manifesto.