As with any relationship, you can’t be social without knowing your audience.
If an organization lacks clear mission focus, its communications will be unfocused. Social media is often seen as the way to target the masses and hope for results.
Community exists whether you're trying to build one or not, your role is to nurture it. Your social network is already everywhere you visit, speak, and listen.
Everybody is a potential ambassador. How have you equipped them to be able to share your story in a manner that is meaningful to them?
Read more about this dimension of culture in The Social Side of a Culture of Communication on the Clarity Blog from Aespire.
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