Transparency is often cited as a key factor in building trust. Declaring transparency as an operating practice or value makes for good accountability because as soon as your character or culture shifts away from it, your audience will hold you accountable.
Trust is earned when the audience experiences alignment between the culture, character, and voice of your organization. The trust relationship between the nonprofit that speaks for the cause and the donor or advocate is strengthened.
Clarity — the principle of clear and focused communication — can only be achieved when an organization makes its communications choices from the perspective of mission-driven design. Its purpose, culture, character, and voice must be unified in support of the cause.
One thing will never change: Trust must be earned. It cannot be bought or created. Nurture a culture of trust, and character will follow.
Be Trustworthy. Be transparent.
Listen and learn more about mission-minded marketing and communications with clarity with resources from Raise Your Voice.