Just because your revenue is growing doesn't always mean your profit is. In this episode, I talk about the exact moment most Med Spa owners get stuck when they shift from a solo referral-based model into a growing team and multi-channel marketing machine, but forget to upgrade their backend systems. I break down the trap of customization on the fly and why high revenue often hides low margins. I also share the Profit Engine Formula that helps you scale with clarity and control. Tune in to learn how to design a menu, consult process, and team accountability structure that actually supports sustainable profitability without the overwhelm.
HIGHLIGHTS
Why 50% of small businesses fail.
The client's story that inspired this episode.
Two metrics every Med Spa owner must track.
What AMSPA data says about profit drops when scaling.
Ways to use habit data to coach your team effectively.
How to keep team performance consistent across providers.
RESOURCES + LINKS
Try Ask Heather AI for 30 Days HERE http://heatherterveen.com/trial
Apply for The Med Spa Advantage HERE https://heatherterveen.com/apply
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
