Today's episode really makes me smile (who am I kidding, every day of talking about this book makes me smile!). Listen as we learn about the unique taste (potentially not good) of Hershey's chocolate and the neat twist as to why it was still endeared, one of Milton's strategies that directly effected the citizens' upkeep of the town and the earliest successes of Hershey's chocolates (we're talking chocolate history here!) that led to a certain business strategy.