Dan Halstrom, U.S. Meat Export Federation (USMEF) senior vice president for marketing and communications, is in Bogota, Colombia, this week for USMEF’s Latin American Product Showcase. This key promotional event for U.S. beef and pork seeks to build on the momentum of last year’s inaugural showcase, which was held in Panama City, Panama. Halstrom explains that while the 2011 event was a huge success, interest is even higher this year. He says about 25 U.S. companies will be exhibiting beef and pork products at the showcase, with about 50 buyers expected from 10 different Latin American countries.