Lisa Beck, Founder at Insight Factory, believes that genuine curiosity and empathetic interactions lead to an in-depth understanding of consumers. To uncover and explore actionable insights, she strives to interact with consumers in their time and space, researching life as it happens, both in the off-line and on-line world.
Drawing on a unique background in product development, marketing, sensory and consumer insights, Lisa observes consumer behavior, discovers insights and converts those insights into new and improved products and ultimately more profits. Lisa has over 20 years experience at Colgate-Palmolive and over 10 years experience consulting with sensory and consumer insight professionals around the world.
LinkedIn: https://www.linkedin.com/in/lisacbeck
Website: http://www.insightfactoryllc.com/
To learn more about Aigora, please visit www.aigora.com
